{"id":162,"date":"2017-10-23T09:30:55","date_gmt":"2017-10-23T00:30:55","guid":{"rendered":"https:\/\/dbw21w3e3djki.cloudfront.net\/en\/?p=162"},"modified":"2017-10-25T19:36:42","modified_gmt":"2017-10-25T10:36:42","slug":"brandon-semenuk-joins-bonx","status":"publish","type":"post","link":"https:\/\/bonx.co\/en\/brandon-semenuk-joins-bonx\/","title":{"rendered":"Acclaimed action-sports athlete Brandon Semenuk joins BONX as brand ambassador"},"content":{"rendered":"

Brandon Semenuk, one of the most progressive and competitive riders in the world of freeride mountain biking, has come aboard the BONX team as a brand ambassador, bringing his innovative athletic and creative talents to complement BONX\u2019s futuristic tech ethos.
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\n Photo Credit: Toby Cowley<\/p>\n

Semenuk is best known for his ever-increasing accomplishments on the contest circuit \u2014 he has won the Red Bull Joyride event five times, took the top spot in the formidable Red Bull Rampage twice, has three Freeride Mountain Bike World Tour championships under his helmet and is in no danger of slowing down \u2014\u00a0but his creative streak extends beyond the bike. Semenuk\u2019s passion for creating top-tier media projects that bring fans along for the ride has met with incredible success.<\/p>\n

\u201cI\u2019m so grateful to have this opportunity to work with BONX,\u201d says Semenuk. \u201cTo be a part of an innovative outdoor tech brand is awesome. The BONX\u00a0products will be a\u00a0valuable asset for my\u00a0endeavors in both mountain biking and rally. It\u2019s also a great crew, and I\u2019m excited to explore the possibilities with the product.\u201d<\/p>\n

BONX, the Japanese technology company founded by avid snowboarder and outdoorsman Takahiro Miyasaka, recently entered the U.S. and Canadian markets with new North American headquarters located in Seattle, Washington, and a satellite office in Vancouver, British Columbia \u2014\u00a0just a few hours from Semenuk\u2019s hometown of Whistler. Their debut product, the BONX Grip, is a cutting-edge Bluetooth earpiece that enables cellular network-based group communication with up to 10 users anywhere in the world.<\/p>\n

The applications for the BONX Grip are a natural fit for outdoor athletes, who, like Semenuk, often travel in packs to explore, ride and document their experiences on rugged landscapes across the globe. Semenuk\u2019s YouTube series, \u201cLife Behind Bars,\u201d gives its more than 27,000 subscribers a window into the life of a traveling pro who pushes the limits with his friends everywhere he goes, and BONX\u2019s dedication to creating a product that can revolutionize adventure sports makes Semenuk\u2019s brand ambassadorship the perfect match.<\/p>\n

\u201cI am stoked to welcome Brandon to the team as our first global brand ambassador!\u201d says BONX CEO Taka Miyasaka. \u201cSince day one, we\u2019ve been committed to creating a product that\u2019s truly useful to outdoor athletes and enthusiasts. Brandon coming onboard is definitely a big validation of both our mission and our mindset. We can\u2019t think of anybody better to help us innovate and drive the brand forward in the mountain biking and rally worlds than Brandon.\u201d<\/p>\n

Semenuk and BONX are on parallel paths to expanding the ways in which technology can enhance the outdoor experience for everyone from the casual enthusiast to the highest echelon of professional athletes. Semenuk\u2019s recent foray into rally car racing defines that journey. \u201cYou\u2019re able to accomplish way more, way quicker, because it\u2019s such a new avenue,\u201d he has said of the sport \u2014 the perfect metaphor for the BONX Grip and the future of group communication.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Brandon Semenuk, one of the most progressive and competitive riders in the world of freeride mountain biking, has come aboard the BONX team as a brand ambassador, bringing his innovative athletic and creative talents to complement BONX\u2019s futuristic tech ethos. Photo Credit: Toby Cowley Semenuk is best known for his ever-increasing accomplishments on the contest circuit \u2014 he has won the Red Bull Joyride event five times, took the top spot in the formidable Red Bull Rampage twice, has three Freeride Mountain Bike World Tour championships under his helmet and is in no danger of slowing down \u2014\u00a0but his creative streak extends beyond the bike. Semenuk\u2019s passion for creating top-tier […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/posts\/162"}],"collection":[{"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":2,"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/posts\/162\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonx.co\/en\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}